Beyoncé enters the hair-care world with Cécred. Here’s what we know.

Beyoncé announced late Tuesday that she is entering the hair-care business with her new line named “Cécred.” She made the announcement on Instagram with a video laden with meaning for Beyhive members and a caption: “Hair is sacred.” The pop star — who, as her husband recently pointed out, has won more Grammys than anyone else — is offering little public information about the entrepreneurial endeavor, but that doesn’t mean nothing is known about Cécred.